Signs that sit in the scene | Native Game Placements

Mobile puzzle and casual games reach audiences that rarely watch linear TV, which is why media planners now look at them next to video and display. The placement is a billboard, a banner or a screen so the player keeps playing while the brand stays in view.

Media agencies use it to add a gaming line to a plan, without asking anyone to install anything.

Native Game Placements is run from Paris; the main site is gadsme.com.